In 1960s, the company renowned as one of the pioneer in
automobile industry gave birth to one of the most iconic muscle car known for
its high performance and cutting edge shape. The car was known for its
overpowered combustion engine that gives the driver a sense of thrill and
excitement. But now the times are changing where car manufacturers like Tesla
and Rivian are changing the perception of auto manufacturers that high
performance can be achieved through electric motor. Now the company synonymous
with producing gas guzzler vehicles on large scale opted to become the part of
this electric revolution and decided to produce electric vehicles on large
scale with advent of Mustang Mach-E.
The Mach-E set foot in the auto industry by bringing a
new flare in tech aspect of the vehicle like introducing a new interior setup
that features a vertical center screen in
addition to a information cluster in front of the driver which will display
basic information like speed, temperature and modes. The exciting feature of
the car is its infotainment system which is the Ford’s next generation SYNC
infotainment system which will function on AI technology which customizes the
driving experience according to the preference of driver and provide
personalized solutions. It’s fascinating because vehicle collects data about
your daily motions and performs these functions itself like kind of music you
like, temperature of air conditioner, driving mode automation.
Many people believe that throttling engine is beating
heart of the car which makes Mustang special but this is about to change as the
motor is replaced by batteries which takes away the soul of car. But Ford
believes that world needs to change their perception about performance vehicles
because people are also concerned about the environment which requires some
actions.
Although the iconic Ford Mustang grille is replaced by
the enclosed panel that resembles the old car but didn’t need air to breath. I
believe that Ford took step in the right direction by becoming part of the
electric revolution. This car has the potential to take on large market players
like Tesla and other sedans. This car encompasses the journey from the
rebellious 60s which are carefree times to the sensitive times of the future.
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